Common mistakes made by small businesses
Many self employed and small businesses unknowingly make mistakes that slow down their growth. While the following choices may seem convenient, they weaken professional credibility.
Many entrepreneurs try to handle everything on their own: building their own website, doing some marketing, but without a strategic plan. The result?
Only a social media presence or slow, non-mobile-friendly websites. And in their enthusiasm – or lack of knowledge – small businesses often overlook crucial aspects such as GDPR compliance and IT security.
35% of consumers wouldn’t trust an SME that only uses a mobile number (source: SME business news)
Gmail, Telenet, Hotmail… “Looks fine on my business card, right?” Unfortunately not. An @gmail.com address screams amateur and gives the impression your business is a start-up or “not really serious”. Clients are more hesitant to share confidential information or make payments to such an address.
On top of that, these emails are more likely to end up in spam, because they lack the implementation of new authentication standards like DKIM or DMARC. In short: a generic email address undermines trust and damages your professional image.
A free email address may save € 10 a month, but it can cost you 30% of your leads. (source: growwithclover)
A personal mobile number looks less professional, makes the business appear like a one‑man show, and can undermine customer trust.
It also lacks essential features such as call routing, queueing, business hours and a professional voicemail, making it harder to separate work and private life and weakening the company’s image.
35% of consumers wouldn’t trust an SME that only uses a mobile number (source: SME business news)
Easily solved with the DigiKit
Ensure your business has a strong digital presence and can engage with customers seamlessly across every channel.
01
Interactive Websites
Make sure your website is fast, mobile-responsive, and uses a professional domain name, for both your site email, and newsletters. Ensure your business is visible and easy to find online through search engine optimisation (SEO) and AI optimisation (GEO). Read more
02
Telephony, chat and video
Stay connected with your customers through a complete range of professional communication tools: reliable telephony, web chat, and video conferencing. Deliver a seamless experience across every touchpoint and keep your business accessible, responsive, and efficient. Read more
DigiKit self employed from € 25/ month
Combine a professional email address and a modern website with a business phone number. Choose from 6 website packages, ranging from a simple micro‑site to advanced e‑commerce.
Manage all your calls through a mobile app and get started with WhatsApp for Business. Need help running your business? A second user is included for free.
DigiKit small & medium businesses from € 45/ month
Choose from 3 website packages, from a professional website to advanced e‑commerce, and complement them with a powerful communication solution for up to 200 users.
Distribute incoming calls across multiple team members and add professional features such as call menus, queues, and reporting.
Prefer working with physical desk phones? That’s absolutely possible.
Digital scan for large enterprises: € 950
We review your current digital identity and communication infrastructure, then define a strategy or focus on quick wins to cut costs and take the next step in your digital transformation.