Common mistakes made by small businesses
Many self employed and small businesses unknowingly make mistakes that slow down their growth. While the following choices may seem convenient, they weaken professional credibility.
Many entrepreneurs try to handle everything on their own: building their own website, doing some marketing, but without a strategic plan. The result?
Only a social media presence or slow, non-mobile-friendly websites. And in their enthusiasm – or lack of knowledge – small businesses often overlook crucial aspects such as GDPR compliance and IT security.
35% of consumers wouldn’t trust an SME that only uses a mobile number (source: SME business news)
Gmail, Telenet, Hotmail… “Looks fine on my business card, right?” Unfortunately not. An @gmail.com address screams amateur and gives the impression your business is a start-up or “not really serious”. Clients are more hesitant to share confidential information or make payments to such an address.
On top of that, these emails are more likely to end up in spam, because they lack the implementation of new authentication standards like DKIM or DMARC. In short: a generic email address undermines trust and damages your professional image.
A free email address may save € 10 a month, but it can cost you 30% of your leads. (source: growwithclover)
A personal mobile number looks far less professional than a dedicated business number and can undermine customer trust. You are always reachable, even outside working hours, which quickly becomes intrusive.
There is no option to set business hours, a professional voicemail or a menu, making you appear less credible. It also becomes hard to keep work and private life separate, further damaging your professional image.
35% of consumers wouldn’t trust an SME that only uses a mobile number (source: SME business news)
Easily solved with our DigiKit
Ensure your business has a strong digital presence and can engage with customers seamlessly across every channel.
01
Digital presence
Make sure your website is fast, mobile-responsive, and uses a professional domain name, for both your site and email. Ensure your business is visible and easy to find online through search engine optimisation (SEO) and AI-driven optimisation (GEO). Finally, maintain an active presence on the right social media channels to connect with your audience.
02
Digital interactions
Stay connected with your customers through a complete range of professional communication tools: secure email, reliable telephony, engaging newsletters, popular messaging channels, and smart automation. Deliver a seamless experience across every touchpoint and keep your business accessible, responsive, and efficient.
DigiKit for self employed from € 65 / month
Combine a professional email address and business phone number with an interactive website. Enjoy features such as interactive voice menus, web forms, live chat, click-to-call, and basic mailing lists. Manage all your calls and messages easily through one mobile app.
DigiKit for small businesses from € 200 / month
Includes all the features of the DigiKit for the self-employed, plus email and telephony for six or more employees. Benefit from additional website and mailing list capabilities, and optionally add technologies such as Internet, Wi-Fi, audio systems, and digital signage screens.
Digital scan for large enterprises: € 950
We review your current digital identity and communication infrastructure, then define a strategy or focus on quick wins to cut costs and take the next step in your digital transformation.